Optimize Customer Experience and Network investments
Marketing managers faces challenge to increase customer retention and lifetime value. A study from Nokia consumers says that 47% of customers are ready to pay more for excellent network quality, while only 24% says they are completely satisfied with current quality of their provider. In order to optimize their geomarketing strategy, marketing managers need real-time usable and useful data based not only on their vision and equipment, but also on what their subscribers experience every day. Knowing the apps most used by your customers can help you scale according to your customer needs.
EQual One solution monitors in real-time the experience of subscribers’ devices. You can create your own monitoring App thanks to the Mobile SDK App: either through a dedicated App or fully integrated into an existing operator App for fast rollout, our Equal One SDK lets you tailor the application to your needs. You will collect enriched data and get coverage maps with poor performance areas enriched with location, radio and device information while having a low battery impact.
Understand core evolution of subscriber usage featuring evolutions of main KPI’s over time and location to take insightful decisions:
Compare performance and quality per technologies and locations.
Benchmark operators and follow the evolution of your main KPI’s over time.
Create Maps for coverage, throughput, voice accessibility, and more.
A customer centric module for dedicated subscriber complaints management:
Identify customers with the worst experience: powerful subscriber selection based on quality decrease alert, location and personal information.
Get comprehensive understanding of your customer’s usage: thanks to direct subscriber feedbacks using customized surveys.
Take appropriate actions to retain them: incident management – Two-ways direct communication on reported issues.